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14/02/2020

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14/02/2020

Published by Vilmar Ribas at 14/02/2020

New Campaign Working

Using its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered directly on the front of this casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is away with all the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ strategy is working for them.

Revel’s revenues for July had been $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from this past year.

‘I think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will be wanting more gamblers; the figures for every one of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The actual only real other gambling enterprises that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, by having a 6 percent jump compared to year that is last.

Holiday Helpers

Assisting the July numbers, apparently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 % more site visitors stopped at the given information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the call for those ready to wager, it would appear that at last Atlantic City’s efforts to mimic exactly what has worked for years in nevada namely, non-gaming draws like headliners, retail and fancy restaurants are working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist activity.

‘There is no question that special events in Atlantic City are a draw that is major tourists,’ said Jeffrey Vasser, president regarding the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room evenings and $64 million in convention spending that is ancillary the coffers of hotels, casinos and retail.

Needless to say, while one month that is good nice, for a property like Revel that has been plagued with poor figures since it started simply 15 months ago, an ongoing winning streak will probably be essential to persuade investors that the worst is over. To that end, Hartmann says there may well be more of the promotions that are incredibly creative after Labor Day.

‘We’re reasonably confident that we could keep the marketplace share figures,’ Hartmann said, hedging his wagers.

The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new (interim) CEO in Hartmann. He says the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ form of home.

‘we have been profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann said.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons with the name that is same took home $1 million following an Ohio casino mistake

When the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a night, the house was packed saturday. The drawing was televised and plenty of local media were on hand to get a glimpse of the winner. The announcer drew the name that is winning said:

‘Our next millionaire from Cincinnati is: Kevin Lewis!’

You Win! No, Wait, YOU Win!

It had been the moment of the life time for Kevin Lewis, who was in attendance that night. He was there with his fiancée, and the two began to celebrate, collecting the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino noticed they’d a problem that is major their hands.

Kevin Lewis, as it turns out, isn’t precisely a rare name. And while one Kevin Lewis ended up being in the audience during the casino, another one had been watching on tv, waiting to see if he’d win the drawing. And as it turned out, it was the Kevin Lewis at home whom was the real winner not the one at the casino.

Once the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to make a decision on what you should do. There were definitely plenty of possibilities to them: only the rightful winner ‘deserved’ the cash, and lots of such mistakes are resolved by giving the regrettable and incorrect ‘winner’ a token prize or almost nothing.

But the Horseshoe chose to just take another approach. Rather than result in the guys bother about which one could ultimately get the prize, they simply awarded two million dollar prizes instead: one to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino general manager Kevin Kline in a declaration. ‘So in keeping with our commitment to do the right thing for our visitors, Horseshoe awarded a $1 million prize to each of this men.’

The ‘correct’ Kevin Lewis hasn’t had comment that is much the specific situation, and their prize money was never ever actually in doubt. Nevertheless the Lewis who showed up at the casino that night is grateful that luck ended up being on his part.

‘When I heard my name I stated, ‘God finally gave me a win that is big” Lewis told regional television station WCPO. He later attributed their win to simply ‘being within the right place at the proper time.’

Six Degrees of Separation

Incredibly, the two champions have a complete lot in common. Not merely do they share a name and play at the casino that is same nevertheless they both live within the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the principle reasons for a casino being so generous in a situation such as this 1 is certainly to build some good PR, and the Horseshoe is the big champion on that account. On social media marketing web sites like Facebook, the Horseshoe’s page happens to be inundated with messages praising their decision, with most clients seeing it as being a classy move with a business that had been under no responsibility to give away the extra money.

Caesars Entertainment Misses A place in Macau

There will not be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for the huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination in the world Caesars Entertainment Inc. offered down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. a developer that is asian paid $438 million for the home, and it should officially change hands by the end of the year.

The questions that are big, why?

No License to Deal

it might revolve around Caesars’ cap ability to secure a gaming license; or absence thereof.

The casino giant purchased the course area back 2007, for $578 million, then called the Macau Golf program, hoping to turn it into another casino-hotel complex like competitors Las royal resort in las vegas Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the decade that is past. Nevertheless, it absolutely was perhaps not to be, as well as in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and one they have been nevertheless spending for. Caesars ended up being even provided a Wynn Resorts sub-concession back in 2006, but nixed the chance; a move that was obviously a bad one looking back, Loveman admits.

The problem lies in the reality that the Macau federal government has cut off issuing any additional gaming licenses beyond the existing six concessions and sub-concessions, so Caesars types of shot themselves within the foot by not taking the Wynn deal when they could. Never having themselves presented a credit card applicatoin back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times does not have any second possibility to enter the absolute most profitable gambling region on earth now; an unfortunate reality for a company that carries the greatest long-term debt load of any casino conglomerate out there: an astonishing $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite some time now; the Chinese Special Administrative District took in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars has been busy doing some major internal company reorganization: it’s spinning off its Las vegas, nevada Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded on line poker is next in line to introduce in Nevada) and a planned Baltimore casino in to a separate business that are going to be majority-owned by the parent.

Clearly, buying and attempting to sell property for the profit is additionally not just one of Caesars’ decision-making skills that are best either; the business took a $101 million write-down on the land, which they had called Caesars Golf, if they put it on the market last year, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits through the sale to cover down their financial obligation.